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Stay Relevant with Mobile App Development

According to the tech gurus at Business Insider, if you’re not building a mobile app to come alongside your website and brand, you’re falling behind.  Our world of technology, advertising, and connecting with consumers is a rapidly evolving one, but mobile phones are here to stay.  That’s not to say they won’t also adapt and change, because they are and will as will the usability of the mobile app, but staying on top of these developments can drive the success...

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Latest Web Design Trends to popular in 2015

Website design is a challenging and diverse industry which presents a full spectrum of possibilities every time you produce a modern website. Developing a website is about pushing your limits and imagination to a whole new level. It is an ever-evolving industry and for any designer expert it is necessary to stay update regarding the new trends. Over the years, website designing has seen a big change in terms of new styles for presenting graphics and layouts. There are many...

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Google Changes Search Policy

Google says get your websites mobile-friendly before April 21, 2015

Google has released a new update that websites that are mobile friendly will be given first preference when it comes to site ranking. This rule will be effective April 21, 2015. The new update clearly indicates that websites that are not optimized for mobile will have lower preference in search results. In 2014, Google started highlighting mobile friendly sites on search results. With the increasing use of mobile devices and internet users spending more time of smartphones and tablets, the...

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How to bring users on different channels?

Here are a few tips that will help you gain the attention of new users. Know how to engage and retain audience to get the most out of your social marketing. Use search optimization strategies in your social profiles. Your profile is the frost point of contact for a potential audience so make it sure it is branded as your corporate website. Use relevant keywords on facebook and Twitter to earn you visibility in search results. Try to think in...

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A Creative Briefing

Best Practices to get the most out of A Creative Briefing

However, it is not all about the creatives. The more time you spend on a concise brief, the less time you will spend on the phone or in meetings. You will be investing in productivity and will be in a better position to measure your goals against outcomes. The perks are in the form of a lot of time saved and less blockages throughout the rest of your campaign timeline. It is said that when content is focused on an...

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Print Marketing

Why Print Marketing is still alive and kicking?

As technology continues to advance, many have considered print marketing as a dead zone and online marketing the light of the future torch. Let me tell you this, the print industry is far from dead and is going no where. Let me shed light on this with the following points: Variable printing is not a new process and has been used more frequently than anyone can imagine. It is being seen commonly as advancements in printing technology have lowered the...

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Tips for Improving Retargeting Ads

There many elements to consider in a good ad, but with a few attempts and alterations, you will find those award winning ads. You have to bring freshness to your ads in terms of a new message, a theme or you can even tell a story. In this article, we have provided a few tips to create anti fatigue ads. 1. Using relevant keywords and relevant themes is pretty obvious, yet it is overlooked. A consistency between keyword terms people...

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Content Writing Tips

9 Tips: It is Time to Connect Your Content Marketing to Your Business

Brands are increasingly recognizing content marketing as a valuable tool and t are investing accordingly. As the content marketing scene is never constant, here are a few rule of thumb strategies that always work: An experienced content marketer will always know to create content that will attract short term attention span. This is not for interns or any random person who can craft a few lines. It may all sound really simple, but when you get down to the details,...

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Mobile Marketing

5 Simple To-dos To Get Your Mobile SEO Rolling

Mobile marketing is booming, but when you discover that you really have no concrete plan or strategy to reach mobile searchers, a panic sets in. We have been there before, and there is no need to worry. Here, are a few simple tips to help you recover from your panic attack and prepare you for a time in future when most web traffic comes from mobile devices. 1. Read Books may become outdated, but it is a good place to...

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5 SEO concepts that have faded away with 2013

The foundation of SEO may have not changed much over the past 15 years, but the concept of creating good content and obtaining quality links definitely have. Here are a list of concepts that have faded with 2013. 1. Keywords are essential To Search Results The search is not about keywords but the intent. The average user realizes that they do no have to use the word 'buy' in the query when they have to buy something. They can simply...

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The 80/20 Social Media Formula: Only 20 Percent is Promotional

The 80-20 rule is a part of a social media strategy. This means only 20 percent of your content should be promotional, the rest can be content that really interests your audience and engages them in conversations. . Just because social media is a part of your marketing mix that does not mean you should force feed online sales pitch. It is about building relationships rather than annoying your audience with irrelevant content and talking about you constantly. Being social...

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ReTargeting Marketing

Five Retargeting Predictions for 2014

Predictions are a way of comparing now and then. You will come across many during the Holidays. Let us indulge in some predictions for re-targeting. 1. Mobile re-targeting Mobile devices are populating a large portion of traffic to e-commerce sites. With smartphone and tablet penetration, these numbers are set to grow more in 2014. Mobile technology is set to capture this market. This yea everyone worked towards getting app downloads and conversions, but very few concentrated on re-engaging with the...

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