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Style Guide Creation

 

It is important to promote brand consistency throughout your organization. JJ Web Services can work with you to create a Style Guide based on your current assets and website styles!

Why Is It Important?

  • Promotes legitimacy and respect for your company.
  • Gives the JJ Web Services team a guide when implementing any design on the site and when creating high-value content.
  • Gives your team a guide when implementing any design tasks in the future.

What will the Style Guide consist of?

  • Brand Story. A simple summary will give people insight into the heart and soul of your company.
  • Logo. Whether you need a logo created or already have one, we will make sure that you have a high resolution vector logo that speaks to your brand story.
  • Color palette. We will choose a main color and several secondary colors that don’t stray too far from the hues of your logo.
  • Typography. We will decide if one typeface family will meet your needs or if a secondary font is needed too.
  • Imagery. We will put together an image library of stock photos that represent your company and your audience to use on your website and other collateral.
  • Voice. It is good to identify a writing style. We will choose 3-5 adjectives that describe your brand personality. We will also pick words you like and words you don’t to clearly demonstrate what your brand voice is.
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Once the Style Guide is created, you will have a solid foundation to work from! A strong brand tells your community why they should choose you over your competitors, and is an invaluable document for you and your team.