Why you need monthly website maintenance?

Your website plays a major role in the impression that customers have on your company. Just like your car, your website needs maintenance. If you just let it sit idle, it will lose its effectiveness with the search engines, slowing losing its ranking and could even stop working in many browsers. With monthly website maintenance, you can prevent these problems and continually make your site better.

• Update SEO – Search engines look for sites that are continually updated. This means more than ensuring that you are using the appropriate keywords. You need to stay on top of product updates, company news and possibly even add in giveaways or contests. Anything that will keep your website fresh and give the search engines something new to crawl.
• Create a specials page – Customers love nothing more than specials! Even if you don’t normally run specials, you can feature a product or service on a rotating basis on this page. It gives equal opportunity to your products/services to be in the spotlight not only to your customers, but also for the search engines. It also gives your existing customers a reason to come back again and again.
• Update security – Security needs for websites change often. It is important to stay on top of the latest requirements with bug patches and fixes to ensure not only that your information is safe, but also that of your customers.
• Technology changes – Technological changes occur often and your website needs to stay up-to-date with the changes. Because there are many different browsers and technologies out there, you need to constantly test your website to ensure its universal compatibility or risk ruining your reputation when your site is viewed on certain browsers.

Make the greatest return on investment with your website by consistently updating it on a monthly basis. Keep careful track of SEO changes, making important updates, creating exiting content and ensuring that your security and technology is up-to-date will yield you the greatest results with the search engines, as well with current and potential customers.