Google recently rolled out a new update to its core search algorithm in the form of Penguin 4.0. Google Penguin 4.0 is only one of 200 signals comprising the whole of the algorithm, but it’s an important one to note since it directly affects your website in terms of penalization for spam and seedy website behavior.
As a general rule, if your site is operating above board and following best practices according to Google’s rulebook, you should be in the clear. However, there are often pieces missed in this best practices snapshot when it comes to things like keyword usage and SEO tactics which can lead to penalization of your website.
You want your site to remain healthy and in good standing with Google. This goes without saying when you’re attempting to make a name in the massive expanse that is the web. But by attempting to up your ranking in a Google search, you may be actually inviting spam and penalization from Google via Penguin’s ability to identify fishy behavior. Purchasing links and participating in link-exchange networks are both considered black-hat tactics and are a big no-no in the eyes of the Google gods.
A less ominous aspect of this rollout is that even though a page or two on your site may have spam registering according to Penguin, your entire website will no longer be penalized on account of the few bad eggs. Only those pages that are neglecting the rules will be punished.
Google Penguin 4.0 Takeaways
Two key takeaways here: don’t be spammy or use shady link-building techniques and keep your link profile cleaned up on a regular basis. If you need some assistance scanning backlinks and kicking out anything resembling spam, contact the JJ Web Services team. We’re pros at sniffing out the bad stuff and accentuating the positives of your digital space.
Our team can also lend a hand in demonstrating best practices for SEO and link-building to make yourself and your brand stand out amongst the rank and class in a Google search. Give us a shout and we’ll help you shine.