Why Not Having HTTPS is Hurting Your Business

Have you heard that Google is strongly stressing website owners to have SSL (Secure Sockets Layer) yet? You might have seen address bars with “Not Secure” within Chrome, or websites with warnings on them. Months ago warnings weren’t a thing, but Google is now cracking down on websites that don’t have HTTPS and SSL certificates. In…

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Why Website Maintenance Comes with a Price

At face value, a self-hosted WordPress website is an inexpensive investment. You’ll pay from $5-$10 per month for basic hosting and your domain name which is going to run you around $100 a year. The problem is, a website isn’t an entity that behaves well when you simply turn it on and let it do it’s…

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Create Content that Will Increase Your Revenue

Do you have a strategy when it comes to content marketing? Do you know what it is to market your content and create copy that deserves to be shared amongst the masses (or that will draw your audience to your digital space)? If you’re in the dark when it comes to content creation, you’re not…

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Big-Picture Impact of Google Penguin 4.0 on Your Website

Google recently rolled out a new update to its core search algorithm in the form of Penguin 4.0.  Google Penguin 4.0 is only one of 200 signals comprising the whole of the algorithm, but it’s an important one to note since it directly affects your website in terms of penalization for spam and seedy website…

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5 Pro Moves to Save Time on Facebook

Facebook is a vacuum of time and productivity.  While most of us don’t intend to spend countless hours a day scrolling through our news feed, the vortex consumes us and we can’t seem to help ourselves.  When it comes to Facebook marketing for your brand, it’s important to keep productivity and efficiency at a high and…

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SEO Services: The Proof is in the Statistics

Your company is doing a great job with print advertising. You’re in the papers, up on billboards, and plugging into periodicals. Although operating with a marketing mindset is key to expanding your business platform, the methods of marketing have changed drastically from when print was king.  Print is yet to be considered fully dead, but…

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Top SEO Tips for 2017

Since we’re well established in the new year, you’ve likely already been strategizing with your SEO team on how to organically rise to the top of the SERPs (search engine results pages) you’re looking to rank on.  Your plan is well laid out and you’re ready to tackle this constantly evolving creature head on.  Or…

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5 Ways To Boost Online Marketing with Social Media

In today’s world, using social media is one of the most important ways to grow and market your business. Oftentimes, business owners feel that they’re too busy to spend time on marketing.  Most of the time this is true — and to be honest, sometimes online marketing is best left to the professionals.  The important…

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Why you need to get on board with Mobile App Development

There is a fad that has been overcoming our world for the past few decades:  the fad of mobile devices. It started with Motorola cell-phones and has since evolved to ever-evolving smart phones and hand-held tablets with the technology of a full-sized computer. Smart phones and tablets are continuing to be made more efficient and…

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Quality vs. Quantity: Maximize Content for SEO

The Dirty Trap of Keyword Repetition It’s easy to get caught in the trap of thinking that in order for your website to rank highly among search engines, you need to pack it full of repetitive keyword phrases and redundant content.  You might even think you can trick a search engine algorithm into noticing your…

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Improve SEO Rankings in Wisconsin

By now, most of us know that increasing web traffic is critical to business. More and more, people are turning to the internet to find goods and services. Gone are the days when everyone picked up a phone book or printed publication to find sales or services. These days, people simply log onto their computers,…

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Is Your Site Mobile Friendly? Test it!

We’ve talked before on the blog about the importance of mobile access to your consumers.  But do you realize how critical making your website mobile friendly is?  According to this stat, 75% of Americans access the internet via their mobile devices.  That’s a massive statistic and an excellent reason to get your website in gear…

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