By now, most of us know that increasing web traffic is critical to business. More and more, people are turning to the internet to find goods and services. Gone are the days when everyone picked up a phone book or printed publication to find sales or services. These days, people simply log onto their computers, point and click. This is why it’s imperative to improve SEO rankings so that your consumers can find you.
There was a time when people thought all they had to do was create a website. The thought process was, “If I create a website, people will click through to it and find me.” From there, a phone call or a visit was the next logical step.
It doesn’t work like that. There are simply too many other sites out there. People won’t stumble upon your site by accident when they happen to be looking for what you sell or service. You need a strategy to improve SEO rankings, and that’s where we come in.
What is SEO?
SEO (Search Engine Optimization) is a scary sounding term that means simply “make your site Google-friendly”.
Here’s how it works:
Suppose I want to find a new car. I log on to Google and type “New Car Wisconsin” into the search window and press “enter”. Many pages will show up, but the first page will contain paid ads and ten “organic” listings. The chances of me calling one of the businesses on this first page are remarkably high and much higher than the odds of me contacting a business from one of the later pages.
The goal is to get to page one for as many keywords as possible.
Consider our last example. I typed “New Car Wisconsin” into the search but I could have typed “Chevrolet Dealer Wisconsin” or “New Automobiles in Wisconsin” or “Where can I buy a new car in Wisconsin?” The possibilities are endless and these are all examples of keywords a car dealership in Wisconsin would want to improve SEO rankings for.
What we do:
We will build you a site from the ground up that is optimized for the keywords you want it built for. Presumably, you have a better handle on what people are asking for when they come in to your place of work or call you on the phone. We simply build your site around these keywords.
What you do:
How involved you are in the process is up to you. We can build you a site and check in with you regularly to see if you’d like to change your sales, update info, photos, etc. or we can teach you how to do it and you can take over once the site is built.
Consistency is key:
Google likes to see sites that are continually changing. This lets them know that the site has not been abandoned and they’re not sending their customers to a dead end website. The more your site evolves, grows, and changes, the better. This is an ongoing process that you will want to maintain throughout the life of your business.
Is it expensive?
At JJ Web Services, our prices are surprisingly reasonable compared to our competition.
When determining the cost, you will want to bear three things in mind:
1.) A website is no longer a luxury, it is a necessity. If you’re to make it in today’s environment, you need a website and you need to keep it up to date. Businesses that do not do these two things are disappearing.
2.) A website is an investment. Just like advertising, you will invest up front before you’ll realize a return. The key (as with advertising) is consistency. Starting a website and abandoning it if you don’t see immediate returns is not fiscally responsible. As mentioned above, a regularly changing, optimized website is the key.
3.) Think of any Fortune 500 company you can and Google them. Chances are, they have a website and they advertise. If these people (who are notoriously careful with their expenses) recognize the value of a well run website and marketing campaign, shouldn’t you?
Questions? Concerns? Give us a call. We’re happy to present you with a number of options geared to work with your budget. Contact JJ Web services to improve SEO rankings in Wisconsin and beyond.