You would not like to land on a website that has an orange, purple and red colliding with each other. It will be difficult for you to focus on the page and will leave . When visitors see your display ads or click on your landing page, they make decisions within seconds. Colors influence reactions and behaviors significantly. So, select your colors with care.

Here are three routes to charge your marketing results using color.

1. Branding
It is said that color increases brand recognition by almost 80 percent. You can pick the right color and create opportunities to maximize revenue. Some Examples:

•     Blue stands for loyalty, communication and strength. IBM, Lowe’s, AMEX,     and Hewlett-Packard focus on blue logos and color schemes.

•     Orange is associated with enthusiasm, creativity, action and vitality with     endurance. Nickelodeon, Amazon, Fanta Soda, and Firefox use orange.

•     Red stands for action, confidence, courage, vitality. Observe the red     logos and color schemes of Coca-Cola, Virgin, Target, and Netflix.

•     Yellow symbolizes: wisdom, joy, happiness, intellectual energy. Among the logos that use yellow are those of McDonald’s, Hertz, Nikon, Best Buy, and IKEA.

•     Green     stands for life, nature, fertility, well being. It also stands for wealth, so you will find many financial services firms, including Fidelity, H&R Block, and TDAmeritrade, using it. If you talk about nature, companies like Animal Planet, Greenpeace use it.

When a color palette brings out your brands true nature, you will achieve success.

2.Websites and Landing Pages
Website and landing pages are visual that need to incorporate effective color combinations and high impact visual. According to CCICOLOR, people make subconscious judgments about a person, environment, or product within 90 seconds, and that assessment is 90 percent of the time based on color alone.

Try to test colors on your page repeatedly without changing your brands look. Work with the different color elements within the framework of your brand identity.

3. Advertising
We all know by now that Color plays an important role in advertising. Depending on the campaign you’re planning, use colors to your advantage. If you are running a campaign with a cause, use colors associated with that cause (such as red for Aids charities), colors such as black or orange for Halloween.

Your ad’s color scheme should go well with the associated landing page or else you risk a disconnected user experience and abandonment of your page. Always remember that online display advertising is different from your website or landing page. If you are advertising directly with a publisher, discuss color combinations that will work effectively on the publisher’s page, create mockups to ensure your ad stands out.

Rethink your company’s use of color in your marketing, and experience a colorful display of increased conversions.