Web Analytics Tools for Media Websites

Choosing the right web analytics tool is very important for website owners who want to know what exactly do online visitors read on their portals and also to know the reasons for which a user abandons a website. For those who want to expand their web content to make it more interesting and engaging for audience, there are tools that can be directly used to gauge the efficiencies of websites. The results through these tools also help to tap into new revenue sources

	Coremetrics: With its numerous tracking features, Coremetrics is a good web analytics solution for media sites as also for other business websites, though you need to pay for the service. This tool will help you to: Compare your website statistics and reports directly with those of your competitors Monitor your business pages on social networking sites such as Facebook and Twitter Track smartphone users who access your mobile website Evaluate the success of your videos on YouTube and your own websites
	HitsLink: Some well known users of this web analytics tool include WSJ.com, The New York Times, Forbes.com and CNN. The real time results that you can track through HitsLink are especially useful along with the instant alerts that you get when your traffic spikes. So, if your tweet about a news story gets you online attention, you can also tweet some related content to continue the buzz! Like Coremetrics, this is a paid service but does get you good value for money.
	Google Analytics: This is certainly the best alternative for business owners who cannot afford to spend monetarily on web analytics tools! Even though it is free, Google Analytics can give you many of the reports that you get on paid web analytics tools. If you are a little tech savvy, you can add codes to track the stats more important to you – from visitors’ ages to their income groups. You simply need to set some customizable goals for your website and Google Analytics tracks your progress. The only bummer is that stats are not real time. However tracking multiple websites and monitoring social media activity for free is not really a bad deal!

Once you start comprehending the strengths and weaknesses of your website using these tools, it obviously becomes easier to manage and manipulate them for more traffic and revenue.