In a world where digital media reigns supreme, ensuring your web marketing strategies are top notch can be the difference between sink or swim for your company. Educating yourself and your team on these tactics will help you to stand out and catch the eye of your ideal audience in a digitally saturated culture. Follow these steps and contact the professionals at JJ Web Services to get noticed and generate revenue.
1. Leave a Great First Impression
It may seem petty, but the layout and usability of your website is critically important to your customers. If your site is difficult to navigate, glitchy, hard to read, or has subpar images, a potential client may close out and head elsewhere. You don’t want this! Keep your bounce rate (percentage of visitors who leave your site after viewing only one page) low with an excellent web design.
2. Take Advantage of Email Marketing and an Opt-in Email List
Growing your email list is imperative to success. Think about it this way: followers on social media and visitors to your site aren’t “yours.” Facebook and Twitter can do as they wish with your account at any point in time. Email addresses that your customers give you, on the other hand, belong to you once they opt-in. This is your golden ticket to contact them in the privacy of their inbox, sacred to many and given out freely by few. The email marketing campaign grabs attention like no advertisement can. These campaigns can be personalized, strategized, and tweaked to impact the greatest number of potential clients. Never underestimate the power of the email in web services marketing.
3. Blog with Strategy
Maintain a regular blog posting schedule with strategic keywords to capitalize on SEO, or search engine optimization. This gets your site noticed when people search for specific terms or phrases. Plugging keywords often and effectively into a relevant blog will float your company to the top of searches and draw greater numbers of visitors and clients to your site.
Maybe you have enough on your plate with running your successful business and concerning yourself with web tactics isn’t on your radar—that’s why the professionals at JJ Web Services and More are here. We offer affordable web design services, web services marketing, search engine optimization services, and so much more to ensure that your business lives up to its greatest potential. Contact us today and we can help you get these simple strategies live on your website!