All in all, the digital world is dominated by traffic. After all, what’s the point in creating great content if no one is going to see it? Facebook is the leading social media channel for businesses. So, if you’re serious about promoting your business on social media, Facebook is the place to be. Boosting your organic reach is essential to Facebook success and that is exactly what we are going to discuss!
What’s Organic Reach?
First things first, what does organic reach mean? To put it simply, it’s the number of people you are reaching without paid advertising. Your organic audience is more likely to engage because of the way they have found you. For instance, someone is more likely to comment on a post that their friend has shared, than an advert.
What to Avoid for Improving Organic Reach?
Simply, Facebook is a social media channel. Therefore, users are on there for one thing – to be social. Users don’t want to see an endless stream of links and being sold products or services. What they do want is to have a two-way conversation, view quality content they find interesting, and build relationships.
- Be Social – Show your audience YOU.
- Don’t Promote 24/7 – 80% of your content should be social.
- Build a Community – Generate engagement by having valuable conversations.
Ways to Improve Your Organic Reach
Firstly, you need to understand exactly how your audience is interacting with your page. Use your Facebook Insights to have a detailed look at how your audience is interacting with your content.
Your post metrics will provide you with:
- What posts your audience prefers
- Number of likes and comments
- Which posts have good organic reach
Once you have read through your insights data, you should highlight the important pieces and use these to improve.
8 Steps to Increasing Your Organic Reach
Create an Audience Profile
Be aware of who you’re targeting by using your insights to generate a list of who your audience is. Include their gender, age, location, occupation, and interests.
Build an Audience
Cater your content to fit your targeted audience. The more likely that they will be interested in your content, the more likely it is for your posts to appear in their News Feeds.
Highlight who has liked your posts, but has not liked your page. Once you have found these users, you can invite them to like your page. If they are interested in the type of content you are creating, they may accept.
Sharing on other social media channels is important to maximize your potential reach. Consider adding your Facebook link to your bio or directly asking your audience to visit and engage with your Facebook page.
Time Your Updates
Before publishing anything, you need to think about when your audience is online. Use your Facebook Insights to check for the optimal posting times during the day. Post when you know they are online and ready to engage with your posts.
Share Other Brands Pages
Identify a list of other business pages that are in your niche and get sharing! You may even want to consider contacting some brands to agree on a ‘share for share’ type deal. However, anything you are sharing must be valuable to your audience. You should also be aware that you need something valuable to offer their page too!
Use your email newsletters wisely by adding your Facebook page link! Let your audience know that you have shared a new post and include a link to it.
Before hosting any competition, you need to identify what you want to achieve. For instance, if you want to boost your number of likes, then make it a requirement to follow your page to enter the competition. Whatever your goal, you need to tailor the entry requirements to help you achieve them.
Overall, you should be focusing on creating valuable content that is interesting to your target audience. While organic reach is the goal, paid advertising shouldn’t be ruled out. Paid advertising on Facebook can have a helping hand in organic reach. For instance, when a user shares your paid ad, their friends will see it and may engage too.