10 Ways Facebook Can Transform Your Small Business

Facebook can be your best friend (or worst enemy when you don’t have a strategy). It all depends on how you approach it! Social media is an awesome way for small businesses to reach more and more customers, and Facebook is one of the most popular sites for sharing content. For this reason, Facebook has become a vital tool for small business owners to help with their marketing. There are numerous ways you can use Facebook to improve your business, but below are the top 10 ways Facebook Can Transform Your Small Business:


Ways Facebook Can Transform Your Small Business

Increase Brand Awareness

Creating content that people find interesting and engaging can create valuable conversations around your brand and increase its visibility in the marketplace. This will help you build trust with potential customers as they become more familiar with your business.

Reach More Customers

You can use targeted posts and ads on Facebook to reach new customers. This way, you can tailor your message to the right audience, which increases the chances of converting those people into customers.

Build a Community

Facebook allows you to create a community of loyal followers. You can use this to your advantage by engaging with your audience, understanding their needs, and providing valuable content that they will want to come back for or share with their friends.

Generate Leads

You can use lead ads on Facebook to capture contact information from people who are interested in your business. This will help you generate leads for your sales team to follow up with.

Connect With Your Customer

By responding to comments and messages on Facebook, you can connect with your customers in real-time and build relationships with them. This is a great way to show that you care about your customers and their experience.

Retarget Customers

With Facebook’s retargeting tools, you can show targeted ads to people who have already visited your website or interacted with your business. This is a great way to remind customers of your services and products and keep them engaged with your brand.

Run Contests and Giveaways

Running giveaways and contests on social media is an excellent way to engage with your audience and generate more interest in your business. People will be more likely to share the contest or giveaway with their friends, increasing your brand’s visibility.

Makes your business look professional

Having a well-designed website and social media accounts will make your business look more professional. People are more likely to trust companies with an online presence, so it’s important to ensure your website and social media pages project the right image of your business.

Improve SEO Ranking

Having an active presence on Facebook can help your website rank higher in search engine results. Google considers the number of likes and shares a page has when ranking websites, so having an active presence on social media can help your SEO efforts.

Increases Referral Opportunities

Word of mouth is a powerful marketing tool, and Facebook makes spreading the word about your company easier. Whenever someone interacts with your page or shares an update, their friends may be exposed to your business. This helps increase brand awareness and can potentially lead to increased sales.


How you can use Facebook to Transform your Small Business

Research your audience

Facebook has an audience of over 2 billion people worldwide, so it’s important to know who you’re talking to. You can create a custom audience based on people who’ve interacted with your content in the past. This will give you a better idea of what types of posts they’re interested in seeing from you, which makes it easier to tailor your content around them.

Create a Facebook Group for your target market

You should also consider creating a group for your brand on Facebook. Groups allow you to connect with people who share similar interests, making it easier for them to get in touch with each other and share information about your brand. This can be especially helpful if you want customers to feel like they’re part of something bigger than just buying from you —  they’ll be part of a thriving community that cares about their opinion and experiences.

Make sure to keep photos and images eye-catching

The quality of images you upload on Facebook greatly impacts how many people see them, so make sure yours are high quality! Photos and images should be bright, colorful, professional-looking, and well-lit (but not too dark). It might seem like common sense, but it’s easy for people to overlook these things when creating content for social media sites like Facebook.

Be active with your followers

If you want to build a successful Facebook page, you have to be active. Post often and make sure that each post is relevant and engaging. You can even use the Insights feature to track which posts are getting the most engagement and then replicate those types of posts in the future.

Use the Insights feature to track your progress over time

Facebook has an impressive Insights tool that tracks how many people see your posts and how many people like them. This will help you see what types of content resonate with your audience and what doesn’t work so well for them and allow you to see which posts get more engagement than others so that you can replicate those types of posts in the future.

Encourage honest reviews on your page

If people write positive reviews about your company on Facebook (or anywhere else), ask them if they’d like their reviews posted publicly. If someone likes something about your business, let them know how much it means! You may even want to ask them for feedback or take some time to thank them for their kind words — particularly if they have shared something negative about your company in the past.

Reward your audience with exclusive content and offers to make them feel special

If you have a Facebook page, you probably already know that the best way to engage your fans is by posting pictures and videos of your products and answering customer questions. But there’s so much more you can do! You can reward your fans by giving them exclusive access to new products or services before they’re released to the public. You can also give them discounts on their favorite items or host contests where they can win prizes like free merchandise or tickets to an event.

Create an Interactive Chatbot

Facebook Messenger bots are growing in popularity, especially among brands looking to reach out to customers on a more personal level. You can create a chatbot for your small business to make it easier for people to contact you and resolve issues quickly. This will also help reduce the number of emails your staff receives from customers who want answers or assistance immediately.

Master the art of tagging – both people and videos

When tagging other users or content on Facebook, make sure you use their real names so that they get notified about your post and can engage with it if they choose to do so. Also, remember that each post can only be tagged once; if there’s another person who needs to be tagged in the post (such as someone else’s post), then go back into the original post and add another one there instead of tagging them again in your new one.

Integrate Your Facebook Page with CRM

Integrate your Facebook page with customer relationship management (CRM) software like Salesforce so that you can control who sees what kinds of content on social media platforms like Facebook. You can then use this data to personalize content for each customer based on what they’ve liked or commented on. This gives you an edge over competitors who don’t take advantage of this feature!



There you have it, ten ways that Facebook can transform your small business. Of course, this list is by no means exhaustive; we hope to have inspired you with some of these ideas, but the possibilities are endless when using social media. So, take what you’ve read here and run with it – chances are good that your business should be better for it.

And if you find yourself struggling, you’re lucky because there’s JJ Web Services! Our skilled and experienced Social Media Specialist will help you transform your small business by customizing and optimizing your Facebook page for your company. We’ll work with you to tailor a page that captures the essence of your small business, and then we’ll use that page to bring in customers for you!

Leave it to the experts at JJ Web Services—all you have to do is let us know how we can transform your small business through Facebook.