Organic SEO: What is it and how do I use it?
Organic SEO is not a fresh concept, but it is one every company that has an online presence should be familiarizing themselves with. Optimizing your website and socials to reach the greatest number of consumers seems like a no-brainer, but many companies aren’t taking the time to do it. Using organic SEO to engage levels the playing field and allows your name to rise front and center in users’ minds when they’re considering a specific product, service, etc. We call this brand awareness and you want that! This technique also minimizes your need to use paid ads which can be expensive and lose their effectiveness immediately upon your cancellation of their services. In comparison, organic SEO lives on!
Have we convinced you of the critical nature of engaging in organic SEO? Great. Let’s dig in a bit more.
Organic SEO vs Paid SEO
The ideas here are fairly simple: organic SEO is strategic keyword usage, link building, and intelligent content creation. It involves rolling up your digital sleeves and creating an online presence that is usable, beautiful, and cunning in its presentation. When you do these things, search engines push you in front of a greater number of people because the job of a search engine is to give the people what they want. And research shows that internet users desire aesthetically pleasing layouts, ease of use, and immediate gratification. Excel at providing a website that does those things, and you will rise in the SERPs.
On the other side of the SEO coin, you have the paid option. This can be filed under SEM (search engine marketing) or PPC (pay-per-click). These are not inherently bad options as they tend to produce quick results and will rank higher than organic SEO options. It’s also easier to run testing and target specific audiences with paid SEO options, but they are expensive, they can become stale, and you’re going to see lower profit margins over time.
Understanding Keyword Research in Organic SEO
Keyword research is the backbone of any successful organic SEO strategy. It involves identifying the words and phrases your target audience is using to search for products or services like yours. By understanding these keywords, you can optimize your website’s content to match user intent and improve your chances of ranking higher in search engine results pages (SERPs). In this section, we’ll delve into the importance of keyword research, how to conduct it effectively, and how to leverage the insights gained to boost your organic search visibility.
Utilizing Content Marketing to Its Full Potential for Organic SEO
Content marketing plays a crucial role in organic SEO by providing valuable, relevant, and engaging content that attracts and retains your target audience. In this section, we’ll explore the different types of content that resonate with users and search engines alike, such as blog posts, infographics, videos, and more. We’ll also discuss best practices for creating high-quality content, optimizing it for search engines, and promoting it to maximize its reach and impact on your organic search rankings.
The Importance of On-Page Optimization in Organic SEO
Optimizing individual web pages to rank better and attract more relevant traffic from search engines is known as on-page SEO. From optimizing meta tags and headings to improving website speed and mobile-friendliness, there are several on-page factors that can influence your organic search performance. In this section, we’ll delve into the key elements of on-page optimization, how to implement them effectively, and the impact they can have on your organic search rankings and overall online visibility.
SEO Action Steps
Alright, so we have a general overview of our SEO options under our belts. Now what? This is the important part: taking action and implementing a monthly SEO strategy will reap huge benefits for your business. Organic SEO can be compared to a garden: it needs regular tending or it will not produce. Monthly tending to your website’s SEO needs will give you the most bountiful “harvest” and allow your company to thrive in our digitally obsessed world.
We’ve seen it happen time and time again and have no doubt a well-implemented SEO strategy can do the same for you. If you have a marketing strategist on your team, chat with them about this! If you’re not sure of the next step, get in touch with us and we’ll help you move toward an optimized online presence through the use of intelligent organic SEO strategies.
