Posts by Julie Johnson
Tips for Improving Retargeting Ads
There many elements to consider in a good ad, but with a few attempts and alterations, you will find those award winning ads. You have to bring freshness to your ads in terms of a new message, a theme or you can even tell a story. In this article, we have provided a few tips…
Read More9 Tips: It is Time to Connect Your Content Marketing to Your Business
Brands are increasingly recognizing content marketing as a valuable tool and t are investing accordingly. As the content marketing scene is never constant, here are a few rule of thumb strategies that always work: An experienced content marketer will always know to create content that will attract short term attention span. This is not for…
Read More5 Simple To-dos To Get Your Mobile SEO Rolling
Mobile marketing is booming, but when you discover that you really have no concrete plan or strategy to reach mobile searchers, a panic sets in. We have been there before, and there is no need to worry. Here, are a few simple tips to help you recover from your panic attack and prepare you for…
Read More5 SEO concepts that have faded away with 2013
The foundation of SEO may have not changed much over the past 15 years, but the concept of creating good content and obtaining quality links definitely have. Here are a list of concepts that have faded with 2013. 1. Keywords are essential To Search Results The search is not about keywords but the intent. The…
Read MoreThe 80/20 Social Media Formula: Only 20 Percent is Promotional
The 80-20 rule is a part of a social media strategy. This means only 20 percent of your content should be promotional, the rest can be content that really interests your audience and engages them in conversations. Just because social media is a part of your marketing mix that does not mean you should force…
Read MoreFive Retargeting Predictions for 2014
Predictions are a way of comparing now and then. You will come across many during the Holidays. Let us indulge in some predictions for re-targeting. 1. Mobile re-targeting Mobile devices are populating a large portion of traffic to e-commerce sites. With smartphone and tablet penetration, these numbers are set to grow more in 2014. Mobile…
Read More3 Things You Probably Don’t Know About Google Adwords
We all want to know more about these Google Adwords. For the ones new to it, Adwords are the ads you see on the top and side of Google when you enter in a search. You will find companies fighting to get at the top of every search. However, there are certain things you need…
Read MoreThree Ways to Recycle Your Blog
Sometimes we focus too much on the content, forgetting that we have to market it properly as well. Not only that, it is equally important to breathe life into your old blogs and check it’s health. A blog can become cluttered with dead content and links or depend on an out-of-date template. What can turn…
Read More6 Tips to Grow Your Subscribers With Your Newsletters
Websites and e-commerce businesses may earn loads with their newsletters, but small business face a challenge. However it gets harder for the smaller businesses. In spite of this, newsletters are powerful tools. You just have to be more resourceful, creative, and goal-oriented with your approach. Readers are different from your normal customers. You will not…
Read MoreWhy Should You Capture Mails On Social?
Whether you are posting to fans and followers or advertising, converting social mobile consumers from their news feed directly on to the path to purchase is tedious. However, marketers can easily combat this. Social maybe a good top-of-the-funnel channel, but unless you can connect it to middle-funnel tactics, you will never get complete value. Let…
Read MoreThe Most Potent Formula For Success On Social Media: Brand Ambassadors
Providing social measurements for social media promotions will be the focus of all marketers this coming year. Measuring your success with your Facebook followers is not a benchmark anymore. You can get them in a number of ways, including buying them. You can get success and have a focused strategy by activating and working with…
Read More9 Ways to Authentically Thank Your Customers
Marketers spend a lot of time on improving first impression. Are you spending time on saying a ‘Thank You’? So how are you saying “thank you”? It builds a bond between a customer and you. Here are some Ways to Authentically Thank Your Customers. 1. Shopping You always thank someone when they give you money,…
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