Tips & Tricks
Best Practices to get the most out of A Creative Briefing
However, it is not all about the creatives. The more time you spend on a concise brief, the less time you will spend on the phone or in meetings. You will be investing in productivity and will be in a better position to measure your goals against outcomes. The perks are in the form of…
Read MoreTips for Improving Retargeting Ads
There many elements to consider in a good ad, but with a few attempts and alterations, you will find those award winning ads. You have to bring freshness to your ads in terms of a new message, a theme or you can even tell a story. In this article, we have provided a few tips…
Read More9 Tips: It is Time to Connect Your Content Marketing to Your Business
Brands are increasingly recognizing content marketing as a valuable tool and t are investing accordingly. As the content marketing scene is never constant, here are a few rule of thumb strategies that always work: An experienced content marketer will always know to create content that will attract short term attention span. This is not for…
Read MoreFive Retargeting Predictions for 2014
Predictions are a way of comparing now and then. You will come across many during the Holidays. Let us indulge in some predictions for re-targeting. 1. Mobile re-targeting Mobile devices are populating a large portion of traffic to e-commerce sites. With smartphone and tablet penetration, these numbers are set to grow more in 2014. Mobile…
Read MoreThree Ways to Recycle Your Blog
Sometimes we focus too much on the content, forgetting that we have to market it properly as well. Not only that, it is equally important to breathe life into your old blogs and check it’s health. A blog can become cluttered with dead content and links or depend on an out-of-date template. What can turn…
Read More6 Tips to Grow Your Subscribers With Your Newsletters
Websites and e-commerce businesses may earn loads with their newsletters, but small business face a challenge. However it gets harder for the smaller businesses. In spite of this, newsletters are powerful tools. You just have to be more resourceful, creative, and goal-oriented with your approach. Readers are different from your normal customers. You will not…
Read MoreWhy Should You Capture Mails On Social?
Whether you are posting to fans and followers or advertising, converting social mobile consumers from their news feed directly on to the path to purchase is tedious. However, marketers can easily combat this. Social maybe a good top-of-the-funnel channel, but unless you can connect it to middle-funnel tactics, you will never get complete value. Let…
Read More9 Ways to Authentically Thank Your Customers
Marketers spend a lot of time on improving first impression. Are you spending time on saying a ‘Thank You’? So how are you saying “thank you”? It builds a bond between a customer and you. Here are some Ways to Authentically Thank Your Customers. 1. Shopping You always thank someone when they give you money,…
Read MoreTips To Achieve a Zen like State in Marketing & be Mentally Active
This article is more on the humanistic aspect. When you are working in an online marketing agency or a corporate, stress eventually gets to you, instead of ideas. Make an environment in your mind that is conducive for generating ideas. We have listed a few simple tricks to get more ideas if you are running…
Read MoreSteps on Creating a Review Funnel
Sometimes marketers feel helpless when it comes to positive reviews. You cannot control what your customers think about you, can you? If you want to keep your good name and avoid PR mishaps, you you absolutely cannot buy or create fake reviews. Getting realistic reviews is all a numbers game. How to increase your numbers…
Read MoreThree Routes to Shoot Up Your Marketing Results Using Color
You would not like to land on a website that has an orange, purple and red colliding with each other. It will be difficult for you to focus on the page and will leave . When visitors see your display ads or click on your landing page, they make decisions within seconds. Colors influence reactions…
Read MoreFive Simple Development Tips that will make your Mobile App Stand Unique
In the year 2013, there has been a number of people browsing the Internet with their mobile phones. This is expected to race ahead of those using laptops, tablets, and desktop computers combined. Here are five development tips to help your mobile app stand out from the crowd. No skeuomorphic design! Skeuomorphic design is nothing…
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