Digital Marketing

Google recently rolled out a new update to its core search algorithm in the form of Penguin 4.0.  Google Penguin 4.0 is only one of 200 signals comprising the whole of the algorithm, but it’s an important one to note since it directly affects your website in terms of penalization for spam and seedy website…

Your company is doing a great job with print advertising. You’re in the papers, up on billboards, and plugging into periodicals. Although operating with a marketing mindset is key to expanding your business platform, the methods of marketing have changed drastically from when print was king.  Print is yet to be considered fully dead, but…

Since we’re well established in the new year, you’ve likely already been strategizing with your SEO team on how to organically rise to the top of the SERPs (search engine results pages) you’re looking to rank on.  Your plan is well laid out and you’re ready to tackle this constantly evolving creature head on.  Or…

The Dirty Trap of Keyword Repetition It’s easy to get caught in the trap of thinking that in order for your website to rank highly among search engines, you need to pack it full of repetitive keyword phrases and redundant content.  You might even think you can trick a search engine algorithm into noticing your…

By now, most of us know that increasing web traffic is critical to business. More and more, people are turning to the internet to find goods and services. Gone are the days when everyone picked up a phone book or printed publication to find sales or services. These days, people simply log onto their computers,…